I’ve been chasing professional and personal challenges ever since graduating magna cum laude from NYU with a BA in journalism, including growing into director level roles managing teams of up to 20, earning an MBA in marketing from Baruch College Zicklin School of Business, biking 2,500 miles across the U.S. in 1 month, traveling the world with my husband and our one-year-old for a year, and building a successful freelance writing and digital marketing consulting business.
Services
I’m a full-stack marketer who also happens to be a skilled writer. I can mix and match both capabilities as needed. On the writing side, I can cover everything from snappy tweets and video scripts to longer-form blogs all the way up to thoughtful eBooks. On the marketing side, I can think big picture and set strategy and am equally comfortable executing on everything from day-to-day social, email marketing, paid social/search, and digital display.
- Social media management, strategy, and copywriting
- Content marketing (blogs, eBooks, reports)
- Reported articles and personal essays
- Copywriting (emails, social media, webinars, sales materials, landing pages, infographics, and video scripts)
- Marketing
- Email marketing management, strategy, and copywriting
- SEO writing, editing, and strategy
- Editing
Areas of expertise
I’m not a generalist. I’m a specialist with many passions. Here are some of the topics and communities I’ve become deeply immersed in as a writer, marketer, social media strategist, and community builder.
- Health, wellness, fitness
- Parenting, relationships
- Travel
- Real estate
- Ecommerce/products
- Design, UI/UX, branding
- Growth marketing, MarTech, customer acquisition, customer engagement, and marketing strategy
Industry experience
Over my career I’ve had the pleasure of working for 30+ companies of all sizes across industries.
- B2B
- SaaS marketing platforms: Braze, Insider
- SaaS HR platform: Everwise
- Web portfolio service: Adobe Portfolio
- B2C:
- Brands: Pinterest, Adobe’s Behance community, Saatva, Target’s Dermstore, Zillow’s HotPads, Noodle.com
- Nonprofits: New York Road Runners/the New York City Marathon, Queens Public Library, American Kennel Club
- Media: AOL, Business Insider, Forbes, Popular Science Magazine, SheKnows.com, ADDitude Magazine, and Adoptive Families Circle
- Ecommerce: Clotheshorse Anonymous, PetCareRx.com
- Startups: Heal, Science 37, and Rory
- Agencies:
- Local SEO Guide: Clients include national chains in the retail and auto industry
- Storio Creative: Clients include a commercial real estate company
- Modular Marketing: Clients include a fitness tech startup
Education
I graduated magna cum laude from NYU with a B.A., double majoring in journalism and history and double minoring in creative writing and French, and cum laude from Zicklin School of Business at Baruch College, within the City University of New York, with an MBA in marketing.