I’m a mission- and data-driven marketer with a proven track record of achieving growth, engagement, and key conversions. With an MBA in marketing and 11 years of full-time experience in marketing—three years at the director level—and 14 years of professional consulting experience, I consider myself an agency of one, since over my career I’ve had the pleasure of working for 30+ brands of all sizes across industries.

With a deep understanding of digital and traditional marketing and communication fundamentals, I’ve set strategy and executed on it for all the major channels and outreach avenues, including:

  • Social media
  • Web/mobile web content: blogs, ebooks, white papers, case studies
  • Email marketing
  • Community: Live chats, webinars, meet-ups
  • SEO
  • SEM/paid search
  • Paid advertising strategies: digital, out of home, print
  • Influencer strategy/partnership building

With all these tools at my disposal, I’ve delivered desired outcomes for a variety of companies including:

  • Social follower growth
  • Email subscribers
  • App downloads
  • Ecommerce sales
  • Event sign-ups
  • Subscriptions
  • Charitable fundraising goals
  • Petition signatures

Past/current employers include:

  • Trusted nonprofits: The New York City Marathon and Queens Public Library
  • Innovative tech startups shaking up modern healthcare: Heal and Science 37
  • Major brands: AOL and Adobe
  • Agencies: Hey Oxford

As a marketing thought leader, I’ve written an eBook on customer engagement best practices, and 50+ blogs on winning strategies for mobile and web, email marketing, social media, brand building, fan advocacy and engagement, and more for the marketing engagement platform Braze, leveraged by clients like the American Cancer Society, Lyft, Urban Outfitters, and more. Here are some of my favorite articles: