I’ve served as a social media lead for 11 years for media companies, nonprofits, and brands with audience sizes of up to 1.5 million followers and have developed strategies that have helped these companies grow their followers by 200% organically.
Past Clients and Accomplishments
- AOL Health
- First Social Media Editor for AOL’s Lifestyle division
- Launched among the first AOL branded accounts on Twitter and Facebook
- Launched AOL Health’s influencer strategy to drive traffic from influential diet and fitness blogs to AOL’s properties
- Adoptive Families Magazine and ADDitude Magazine
- Managed a niche social network for families formed by adoption, overseeing a community moderator and 12 freelance bloggers
- Launched a niche social network for families with ADHD, overseeing community moderators and 12 freelance bloggers
- Queens Public Library
- First social media manager for the country’s largest public library system
- Oversaw the presence of the brand and 63 branch libraries, trained library staff to manage their social media accounts, produced social media policy for the company, offered free social media classes for Queens Public Library members with class sizes up to 100
- New York Road Runners (NYRR) and the New York City Marathon
- Published 25K yearly posts, driving 3.3M engagements, 749M owned impressions
- Established hashtag, influencer, partnership, integration strategies that yielded 200K yearly user/partner-generated posts, 1.35B earned impressions
- Oversaw social care team to monitor and analyze 200K annual inbound comments and address 8K customer inquiries, cutting response time by 60%
- Adobe’s Behance and Adobe Portfolio
- Copywriter for Adobe Portfolio and Behance, producing tweets, Instagram posts, Facebook copy, website marketing copy, and blogs that celebrate and inspire the creative community
Sample Social Media Copywriting
